iPhone or Android ….or may be both?

Being specialized at one thing rather than learning a whole bunch of things you don't even need is a smart choice for success. This is what we've been doing here at VOCSO but at the same time we upgrade ourselves to make sure we can provide our clients with the best we can, utilizing our years of experience and the best blend of technologies.

This is the time when people are getting used to smaller devices called "Smartphones" to stay connected and maintain a balance between the personal and business life.  And hence more and more people are joining the "Internet Society". Apple's iPhone and Google's Android are one of the hottest things to talk about. Although iPhone is leading in many ways the latter is not a loser. People have their own reasons to chose between the iOS (iPhone Operating System) powered iPhones and Android based Smartphones.

Now that more and more people are upgrading themselves to these smartphones, businesses have a great opportunities to engage these users to provide them with a more easily accessible services and generate more prospects. There are many ways of engagement, if you're a travel booking company/agency you can offer an application that will allow quick availability search and booking, if you run an online shop, you may want to offer an app that allows customers to search your online shop database and order right from their phone, a company that has some online application/tools can offer a trimmed  down version of the same software on the smartphone. The possibilities are limitless. Another interesting idea could be to develop a game that increases awareness about your services or products.

The important question still remains unanswered "iPhone or Android?". In order to decide this consider a few things:

1) What demographic you're targeting? Whether they mostly have iPhone or Android bases phones?

2) Android based phones are relatively cheaper (specially in case of countries where mostly unlocked phones without any contract are offered). 

3) Android is an open mobile operating system platform by Google that allows any mobile hardware development company to build handsets/devices for this whereas iPhone is completely designed/built and offered by Apples.

4) There are several reasons like cost and open source nature of Android platform. This can be a big advatage when deciding to cover a large group of people with all kind of budgets. Whereas iPhone still remains a dream to most of the entry level users not willing to spend much. A good android based phone can be purchased in as low as 300 US$.

5) Not much of a constraint but this is an important aspect to be considered. iPhone developers need to be familiar with Mac Platform. They need to know how to work efficiently on the mac platform with COCOA programming language whereas the Android is mainly based on linux but developer's are free to use any platform, windows, linux or mac. The development platform uses java. This is logically bound to attract more and more developers.

6) Currently, Android is not as hot as iPhone because of the very simple reason, this is new opposed to iPhone and will gradually establish itself as the favorite choice and grow rapidly in numbers. Android has already started to replace other conventional platforms such as Nokia's Symbian amongst the others.

 

I'm not trying to attract interest to any particular choice. But it can be determined easily keeping the above facts in mind "iPhone or Android… or may be both!"

Atleast this what we've decided here at VOCSO. We're ready to start exploiting the power of smartphones, be it Android or iPhone/iOS.

 

PS: this article is mainly from the business point of view and consumers may not find it much useful.  However I'm already tempted  to write another post that will focus on consumers.